the og collection

RECLAIMING OUR VOICE

LIVING OUT LOUD

UNAPOLOGETICALLY BLACK & PROUD

CONSCIOUS BADDIES SHOP

CONSCIOUS BADDIES SHOP

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Homegirl Hoodie
$60.00
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Conscious Crewneck
$50.00
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Protect Your Peace Pillow
$35.00
OG Homegirl Pillow
$35.00
That's The Motto Tote
$30.00
Third Eye Trucker
$25.00
Conscious Baddies Take Notes
$18.00
Clock Dat Tea Cup
$18.00

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the og collection

This limited edition collection celebrates how our origins and evolution work hand in hand, shaping our legacy. Our founding motto as The New Black Girlz: reclaiming our voice, living out loud, unapologetically Black and proud — is a bold statement that continues to live at the heart of our mission today. Wearing each piece feels powerful, audacious, and unapologetic. Each item celebrates growth, honors roots, and reflects the energy of a conscious baddie. May this be a reminder that there is beauty and purpose in every stage of your journey.