two besties, one mission.
our story
In 2021, Jazy and Randi arrived in Los Angeles with faith, ambition, and a shared hunger to chase their dreams. Fate brought them together at their very first casting call for a 90s themed video shoot. As JZL The Empress stepped out of the elevator, she locked eyes with Randi and it was besties at first sight.
That moment sparked more than a sisterhood.
It ignited their collective calling.
What followed was an instant connection rooted in shared values, creative vision, and a deep commitment to authentic expression.Recognizing the power of their voices and their lived experiences as Black Women navigating a new city, the two felt led to create space for honest conversations, cultural truth, and unapologetic Black expression. In 2022, that vision became reality with the launch of their award winning podcast, The New Black Girlz. What began as a platform for dialogue quickly evolved into a movement.
Jazy and Randi went on to expand their brand beyond the mic. They stepped into roles as sought after hosts, media correspondents, and cultural ambassadors, marketing for brands, recording artists, and organizations that aligned with their mission. Their brand boldly bridged entertainment, faith, fashion, and business, delivering an electric presence and undeniable spark of magic.
In 2024, their impact was formally recognized when they received the first ever Black Genius Award from Afropunk, honoring their innovation, leadership, and cultural influence.
the divine pivot
After three transformative years in Los Angeles, God led Jazy and Randi to relocate to the East Coast to get back to their roots and further expand their mission.
Since then, they’ve rebranded as
The Conscious Baddies!
They are now producing Season 2 of the Conscious Baddies Podcast and leading Conscious Baddies University; a skool platform and curriculum that shares their proven model for success.
Through this work, they empower homegirlz to design a life they love from the inside out.
MEET YOUR CONSCIOUS
BADDIE COACHES
JZL The Empress, also known as Jazy Rich, is a multihyphenate creative, business woman, and cultural voice whose artistry is shaped by faith, identity, and the pursuit of purpose. Born and raised in the United States, she splits her time between coasts and draws inspiration from music, fashion, community, and the environments she moves through.
She graduated from Howard University with a degree in Radio, TV, and Film, where she developed her love for production, media, and storytelling. During covid she took her talents to Los Angeles, where she established creative and cultural initiatives that connected emerging talent, elevated independent voices, and generated new opportunities for artists and entrepreneurs across entertainment and media.
Her work now spans music, ministry, entrepreneurship, and visual media, and she has been recognized in Washington, DC as a Top 30 Under 30 recipient for her influence, leadership and her impact on youth through ACMATIC - her edutainment initiative that works with students across the country.
As a recording artist and runway model with a distinct creative expression and signature look, JZL uses color, sound, and narrative to build worlds around her artistry. As a business woman, she moves with strategy, intentionality, and a strong sense of legacy, building brands and experiences that reflect her values and her faith.
Her journey continues to evolve as she grows spiritually, expands creatively, and steps deeper into her calling as a woman of purpose and vision.
Stay Anchored for what’s in store for 2026 and beyond!
jzl the empress
randi noble
Randi is a cultural leader, entrepreneur, and entertainer born and raised in Buffalo, New York. Her foundation is rooted in faith, community, and creative expression. Introduced to church at the age of seven by her grandmother, Randi became deeply involved in multiple ministries, where her gifts were first nurtured and she developed a deep passion for service. It was there that she learned the power and impact of her voice, presence, and leadership abilities; seeds that would later shape her life mission.
Drawn to entertainment from a young age, Randi explored theater, acting, hosting, and dance, while developing a distinct eye for fashion, self-expression, and female empowerment.
With seventy dollars in her pocket and a mustard seed of faith, Randi relocated to Los Angeles, where she flourished and her talents began to take center stage. She intentionally built a strong community both online and offline. Known for her magnetic authenticity, free spirit, old-soul wisdom, and intergenerational influence, she has cultivated a loyal tribe of women inspired to live consciously, confidently, and unapologetically.
Recently baptized, Randi is stepping into a new era of clarity, obedience, and spiritual alignment. Her upcoming projects continue to honor her mission of conscious creation and audacious expression. In every endeavor, she remains devoted to using her voice to liberate, empower, and illuminate the beauty of becoming.
Keep that flame lit alongside Randi, as the anointing only gets hotter in 2026 and beyond!
TWO Besties, One Mission.
